The Professional Auctioneer Course is a hands-on, in-person programme run in small classes so every student gets real time on the rostrum. You learn by doing — and you finish by calling a live public auction before you graduate.
- Duration
- 4-day intensive, in-person
- Venue
- Kempton Park Golf Club, Green Avenue, Kempton Park, 1619 (Gauteng)
- Fee
- R9,500 (R5,000 deposit · R4,500 balance by registration day)
- You leave with
- A prestigious diploma, a comprehensive manual with digital course materials, and the confidence to call
What you'll learn
- Bid-calling & the auctioneer's chant — the rhythm, numbers and clarity that drive a sale.
- Voice control — projecting and sustaining your call without losing your voice.
- Ring control — reading bidders, working with spotters, and setting the pace.
- Clerking — recording every sale accurately.
- Salesmanship — creating competition and landing the best price for the seller.
- Auction law & licensing — running a sale correctly, ethically and lawfully.
- Your live student auction — put it all together in front of a real crowd.
Who it's for
Newcomers changing careers, people already in the auction and agricultural world, estate agents and dealers who want to run their own sales — and anyone drawn to the rostrum. No prior auction experience is required. If you're weighing it up, start with our guide on how to become an auctioneer in South Africa.
Fees & what's included
The course fee is R9,500. A R5,000 deposit secures your seat (we then send your manual and digital course materials), and the R4,500 balance is payable by registration day. The fee includes your training, materials, the live student auction and your diploma.
Learn from working auctioneers
The college was founded in 1986 by Col. Hedley Harris — Master Auctioneer, founder of Hedley Harris Auctioneers, a 2011 SAIA Hall of Fame inductee, and mentor to more than 50,000 auctioneers. Director Jeanine Di Bucci, a 2002 graduate of the college, guides every student from enquiry to graduation.
Book your seat
Check the next intake dates and reserve your place — seats per intake are limited.
View intake dates